For many years honey and the requirements of Regulation (EC) No. 1829/2003 on genetically modified food and feed were different worlds. This has ended with the judgment of the European Court of Justice (ECJ) dated 6 September 2011 in the”Bablock”-case C-442/091. The ECJ held that pollen from GM crops which is detected in honey results in the application of Art. 3 para. 1 lit. c) of Regulation (EC) No. 1829/2003 and thus pulls the affected honey into the scope of the strict GMO-requirements of the Regulation, including mandatory authorization and labelling provisions. The ruling has potentially severe consequences for the marketing of honey in the EU. Thus, at the moment, one of the main legal and economic questions in regard to the commercial sale of honey is: How to proceed?