This study examines consumer willingness to consume genetically modified food products with clearly stated benefits and risks.  Results suggest that males, Caucasians, Southerners, and those with some college education are more likely to consume genetically modified foods.  Trust in government, the biotech industry, and the medical profession on matters relating to GM foods also has a positive impact on the willingness to consume GM foods; such trust allays fears associated with risks posed by GM technology.